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The new simplified tier structure
The new unified Scenic & Emerald Rewards loyalty program features four loyalty tiers, each one designed to reward your continued trust in us with experiences and benefits that enhance your journey. There are a number of changes happening to the tiers that may impact you.
We’re removing the Silver and Platinum tiers in each of the current loyalty programs, to create a clearer, more rewarding structure. If your current tier is being removed, you’ll automatically be upgraded to the next tier level — no one loses tier status, and many members will see an immediate elevation in their recognition.
We are also adjusting the number of status points needed for each tier in the new program. There will be an increase to the number of points needed to reach the Diamond, Emerald and Chairmans Club tiers, to better reflect the value and rewards offered at these levels. If you are an existing member in a tier where the points threshold is increasing, you’ll receive a top up points to ensure you keep the same tier as you currently are – to ensure that no member will go backwards.
| CURRENT SCENIC TIER | CURRENT EMERALD TIER | NEW TIER | CURRENT POINTS TIER THRESHOLD | NEW POINTS TIER THRESHOLD |
|---|---|---|---|---|
| NA | Silver | Gold | 0 | 0 |
| Gold | Gold | Gold | 0 | 0 |
| Platinum | NA | Diamond | 5,000 | 15,000 |
| Diamond | Diamond | Diamond | 10,000 | 15,000 |
| Emerald | NA | Emerald | 25,000 | 30,000 |
| Chairmans Club | NAi | Chairmans Club | 45,000 | 50,000 |
What do I need to do?
Your new Scenic & Emerald Rewards membership tier will be calculated using your previous bookings and existing status points across both programs. From 10 February 2026, your membership will transition automatically as the current program terms conclude and the new terms commence.
Then, everything else happens automatically - your points will combine, your tier will be updated, and you’ll be ready to enjoy the enhanced new program.
Then, everything else happens automatically - your points will combine, your tier will be updated, and you’ll be ready to enjoy the enhanced new program.
What do these changes mean for me?
SCENIC MEMBERS
Welcome to the Scenic Group family. Your journey with us begins here, and your Gold status is automatically granted after your first voyage with either Scenic or Emerald Cruises & Tours.
As part of the new program launch, Scenic is delighted to offer existing members a one‑time bonus of 1,000 status points, which will be automatically added to your points balance.
Explore program benefits here.
The Platinum tier is being consolidated and merged into Diamond. All Platinum members will be automatically upgraded to the Diamond tier when the new program launches. This means your points will be topped up to 15,000 at the time of launch and you’ll receive all the amazing Diamond tier benefits.
The points required to reach the new Diamond tier will increase from 10,000 to 15,000, reflecting the elevated recognition this tier offers. Your loyalty is valued, and Diamond status now brings even greater privileges and priority access across all your Scenic and Emerald experiences.
If you’re an existing Diamond member, your points will be automatically topped up to 15,000 at launch, ensuring you continue to enjoy all the incredible Diamond benefits, no action required.
Explore program benefits here.
The points required to reach the Emerald tier will increase from 25,000 to 30,000, reflecting the elevated level of recognition associated with this tier. Emerald status provides you with exclusive privileges, enhanced service, and acknowledgement that travels with you across both brands.
If you are an existing Emerald member your status points will be topped up to 30,000 (which will be aligned to include any existing bookings) at the time of launch and you’ll receive all the incredible Emerald member benefits.
Explore program benefits here.
The points required to reach the new Chairman’s Club tier will increase from 45,000 to 50,000, reflecting the exceptional prestige and distinction of this invitation-only tier. Chairman’s Club is our highest level of recognition, offering exclusive benefits and personalised service at every stage of your Scenic and Emerald journey.
Existing Chairman’s Club members will have their points topped up to 50,000 at launch (which will be aligned to include any existing bookings), ensuring you continue to enjoy all the premium Chairman’s Club benefits.
Explore program benefits here.
What do these changes mean for me?
EMERALD/EVERGREEN MEMBERS
As part of the new loyalty program, EmeraldEXPLORER members will have the added benefit of accessing the enhanced Scenic-equivalent benefits, across all Emerald products, representing significant extra value.
The Silver tier is being consolidated and merged into Gold. All silver members will be automatically upgraded to the new Gold tier when the new program launches. This means you’ll receive all the amazing Scenic & Emerald Rewards Gold tier benefits.
As part of the new program launch, we are also delighted to offer you a one‑time bonus of 1,000 status points, which will be automatically added to your points balance.
Explore program benefits here.
Welcome to the Scenic Group family. Your journey with us begins here, and your Gold status is automatically granted in the new Scenic & Emerald Rewards program once you travel with us.
As part of the new program launch, we are also delighted to offer you a one‑time bonus of 1,000 status points, which will be automatically added to your points balance.
Explore program benefits here.
The points required to reach Diamond will increase from 10,000 to 15,000 points in-line with the depth of recognition for this tier. Your loyalty deepens, and so does your recognition. Diamond status brings enhanced privileges and priority access across your Scenic and Emerald experiences.
If you are an existing Diamond member your points will be topped up to 15,000 (which will be aligned to include any existing bookings), at the time of launch and you’ll receive all the incredible Diamond member benefits.
Explore program benefits here.
Have questions about the new rewards program?
Our FAQs have you covered with clear explanations and helpful insights.
